Consumer Demand
Locally Targeted + Category Specific
Perfectly Matched Service
Auctions in Milliseconds
What is Buyerlink
Buyerlink is the leading online auction marketplace for the generation and monetization of locally targeted and category-specific consumer demand.
Our fully integrated Buyerlink Marketplace massively simplifies the process of purchasing Enhanced Clicks and leads. Our patented technology allows our platform to conduct millions of auctions, striving to connect consumers to perfectly matched service providers. Buyers can easily target the consumer intent, location of service, desired volume, and price - and almost instantaneously start receiving demand at scale.
Our culture: the Buyerlink way
Buyerlink is infused with core foundational values which promote diversity and inclusion, unity, service to humanity, and excellence in all things — to which the entire management team is committed. This makes Buyerlink a company that not only strives to implement best business practices but also seeks to foster an environment that promotes equality, love and empowerment.
LIFT: Buyerlink Core Values
At Buyerlink, our core values are encapsulated in the acronym LIFT. These values guide every aspect of our operations, fostering a culture where forward-thinking strategies and collaborative teamwork thrive.
Lead with love
Start from a place of love, respect & integrity.
Innovation with intention
Find unique solutions and care about the consequences. Make purpose the center of all we do.
Future-focused
Approach our daily work with optimism, enthusiasm & intensity
Team centric
Be a collaborative & humble team player. Celebrate our unity in diversity.
Recognizing Innovation + Intention
As a One Planet company, our fundamental values place love at the center of every facet of our business. We stand for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold our unwavering commitment to universal philanthropy.
Under One Planet, we contribute as much as 20 percent of annual profits to charitable causes. We believe every business should contribute to social good.
We're hiring! Our team is looking to fill a variety of roles in both the US and Canada. Take a look at our careers page for more details.
See Open RolesOur Team
Payam Zamani
Born in Iran, Payam is a follower of the Baha’i Faith, a peaceful religion focused on bringing about love and unity amongst people of all races and backgrounds. Following the Islamic Revolution, Baha’is faced oppressive government policies and gross human rights violations. At the age of 16, Payam was forced to flee the oppressive government policies, ultimately receiving asylum from the United States. He and his brother arrived in San Francisco in 1988 with $75 between them.
In 1994 Payam graduated from UC Davis with a degree in environmental toxicology. Later that year, he founded Autoweb along with his brother. Ultimately becoming a catalyst in the way people bought and sold vehicles, Autoweb made its stock market debut on March 23, 1999 - resulting in a $1.2B market capitalization. In 2001, Payam launched Reply.com, a performance-based marketing platform which he purchased back from its investors and relaunched as Buyerlink in 2015.
In 2015, Payam also founded One Planet Group, a global hybrid tech firm that owns and operates a portfolio of businesses, incubates new business ideas, and funds early-stage startups. Some of the OPG-owned brands include Buyerlink, Contractors.com, California.com, Quite Remarkable, One Planet VC, One Planet Media, and BahaiTeachings.org. Infused with Payam’s deeply held spiritual beliefs, One Planet Group supports strong business ideas while also building an ethos that helps it be an influence for social good and gives back to communities. The company attempts to cultivate an environment that consciously thinks about how “innovation x intention” authentically translates to every aspect of the company - from culture, policies, and governing values, to the companies’ impact on surrounding communities and on humanity as a whole. They operate with the fundamental belief that a company can generate healthy profit margins while maintaining an ongoing sense of mission, meaning, and individual fulfillment.
In 2020, Payam was honored as a ‘Best CEO for Diversity’ by Comparably. He received the University of California, Davis Award of Distinction in 2018, and was granted the Tahirih Justice Center’s Hope Award in 2016.
Outside of the business world and spending time with his family, Payam loves mountain biking, hiking — he climbed Mount Kilimanjaro in 2013 — and as of January 2021, also loves flying.
Carlton Hamer
LinkedInCarlton is the Chief Financial Officer for Buyerlink, directing all financial activities.
Prior to joining One Planet Group, Carlton served as the CFO of Autoweb, a performance-based marketing company for the automotive industry, which was acquired by One Planet Group in 2022. Carlton is a certified public accountant, bringing nearly three decades of experience to One Planet Group. Prior to joining Autoweb, Carlton spent fifteen years at Cox Automotive, holding multiple Vice President roles that focused on strategic planning, supply chain, and real estate. During his tenure, he also served as controller of the AutoTrader.com division.
Carlton began his career with Deloitte on the audit team, working out of the Atlanta office. He holds a bachelor’s degree in Business Administration from the University of Georgia, where he graduated cum laude.
Nima Mazloumi
LinkedInNima is the Chief Technology Officer. He manages the complete product experience for users at every stage of development and communicates the strategy across leadership teams on the vision and direction for the product.
Nima has been a full-stack engineer for more than two decades with a focus on object-oriented programming, web, and mobile application development. He first joined Buyerlink in August 2018, attracted to Buyerlink’s dedication to creativity in product and design, and for the company’s community service and philanthropy.
Prior to joining Buyerlink, Nima worked for commercial, public, and nonprofit organizations in Europe and the Middle East, managing almost all divisions of an IT organization and complex IT transformations. He holds a doctoral degree in business administration and information systems from the University of Mannheim, Germany.
Nima has lived around the world with stops in Argentina, Australia, Canada, Germany, Israel, Namibia, Switzerland, and the United Kingdom. He currently resides with his family in California, is a singer-songwriter, and stays involved in several community-building activities.
Sunny Chang
LinkedInSunny is the Chief Marketing Officer for Buyerlink. She leads the marketing team and develops strategies and tests for generating high-quality online traffic and improving website conversion rates.
Sunny loves working with her colleagues, who she refers to as a 'dream team'. She appreciates the fast-paced and ever-changing digital marketing industry, which allows her to continuously work with new tools and tactics. Her team is always working to reach their targeted audiences more effectively and test new strategies through diligent performance measurements.
Originally from Taipei, Sunny majored in international business at the National Taiwan University.
Outside of work, Sunny is an avid reader and hiker. Sunny is also passionate about early education and child development, and looks forward to volunteering at her local library.
Tatevik Davtyan
LinkedInTatevik is the Senior Vice President of Legal and Compliance for One Planet Group and its subsidiaries. She leads the legal team in building a strategic and comprehensive privacy program and supports all legal and regulatory matters.
She collaborates with the information security team to ensure alignment between security and privacy compliance programs including policies, practices, investigations, and acts as a liaison to the information systems department. She also oversees and develops ongoing privacy training for the Buyerlink team. Tatevik first joined the team in 2020 and quickly took the leadership role for privacy compliance. She currently maintains knowledge of applicable federal and state privacy laws and standards.
Prior to joining the company, Tatevik has held positions in both the private and public sector leading negotiations on multimillion-dollar public-private partnership projects, bilateral agreements, and government reform projects on justice and human rights. Tatevik holds a Ph.D. in Law from Yerevan State University and a Master’s degree from Georgetown University Law Center.
Matt Gardner
LinkedInMatt is the President of FiveStrata, a company acquired by Buyerlink in 2021. He has over fifteen years of executive experience in the lead generation space. His team focuses on cost-per-lead marketing solutions for businesses in the solar and home service industries.
Prior to joining FiveStrata, Matt was a key member of multiple entrepreneurial teams that had exceptional growth and success. He appreciates a challenge and thrives off of finding solutions to complicated problems. Matt obtained a bachelor’s degree in Information Systems from Utah Valley University and an MBA from Brigham Young University.
Based out of American Fork, Utah, he and his wife, Alicia, have seven children and three dogs. Matt enjoys being active and regularly competes in racquetball and pickleball. He also loves canyoneering, rock climbing, and mountain biking.
Sarah Gulbrandsen
LinkedInSarah is the Head of Special Projects at Buyerlink.
Sarah previously served as the COO of Buyerlink as well as the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. RingPartner was acquired by Buyerlink in 2021. Sarah has spent the last 15 years helping global companies connect with consumers, working across a variety of sectors including digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. Under her leadership, RingPartner was recognized as one of Canada’s Fastest-Growing Companies on Canadian Business’ Growth List and also the winner of the Digiday Worklife Awards for the Most Passionate Employees.
Sarah was the recipient of VIATEC's Emerging Leader Award and was also included in Business in Vancouver’s Top 40 Under 40 list. She has been featured in Forbes, on NBC, and CBC News.
In her free time, Sarah enjoys renovating homes, spending time with her family & mentoring other women on their own career paths.
Brian Hafer
LinkedInBrian is Senior Vice President of Business Development at Buyerlink, where he oversees the expansion of its core marketing services and technology both internationally and across new industry verticals.
He is an accomplished marketing and eCommerce executive with over 25 years of leadership experience helping multiple venture-backed, early and growth-stage companies. He is also an avid investor, advisor, and mentor for a number of technology start-ups in the Austin area. Brian joined Buyerlink in 2019 due to the company’s commitment to diversity, reputable history, and positioning in the marketing technology space.
Prior to Buyerlink, Brian served as Vice President of Media and Strategic Partnerships at U.S. Auto Parts Network, Inc., a leading internet retailer of automotive aftermarket products where he helped the company grow sales in excess of $300M. Brian has also held a number of executive roles at Trilogy, Autobytel, and Autoweb.com. He holds a bachelor’s degree in business economics from the University of California, Santa Barbara, and an MBA from the Cox School of Business at Southern Methodist University, University Park, Texas.
Tom Kelley
LinkedInTom is the Senior Vice President of the Automotive, Real Estate & Marketplace Operations for Buyerlink. He runs Buyerlink’s automotive and real estate divisions with a core focus on enterprise client growth and operations.
Tom has a strong background in sales, marketing, customer relations, and operations management. Prior to joining Buyerlink, he managed retail locations for two nationwide, private companies. He joined Buyerlink in 2004 and has held different roles in the company with diverse responsibilities – centered mostly around sales. At Buyerlink, he appreciates the honest communication style of the leadership team and enjoys the freedom to be an entrepreneur within his divisions and test ideas as they come up.
Tom holds a bachelor’s degree in Combined Sciences from Santa Clara University. While he changed his career interests from pre-med to business, Tom still applies his science background to online marketing with testing, analysis, and consumer psychology on websites.
Rudd Lippincott
LinkedInRudd is the Senior Vice President of Marketplace Operations. With an 18-year tenure at One Planet Group, his roots run deep in online marketing and lead generation, fostering long-time relationships and a deep level of mutual respect with colleagues, vendors, and customers.
Rudd attributes his long career at Buyerlink to the company’s commitment to inclusion, equality and work in the spirit of service. Rudd says the culture gives him a higher purpose that extends far beyond the walls of Buyerlink and cares deeply about ensuring these core values are cascaded throughout every single interaction and facet of his work. Knowing his service to the company acts as a vessel to giving back to our local and global community, is why he considers Buyerlink his forever home.
Prior to joining Buyerlink, Rudd cut his teeth in sales and service in retail management and as a licensed mortgage broker. He joined Buyerlink as an entry-level employee within Buyerlink’s (née Reply.com) automotive division, but eagerly took on new roles.
Perhaps his biggest claim to fame, Rudd is the only employee in the history of One Planet to get not one, but two, tattoos of the company’s logos.
Gilbert Manorek
LinkedInGilbert is the Vice President of Information Technology at Buyerlink, where he manages teams of software engineers and web developers for the company’s patented marketplace.
He enjoys being a problem solver and working between the technical and business sides of the company. In this role he collaborates with other executives on new business ideas and improvements to current products. Gilbert joined Buyerlink in 2002, when known as Reply.com. He is the architect behind Buyerlink’s home services and real estate platforms. Gilbert earned his bachelor’s degree from the University of California, Davis, majoring in Computer Science with a minor in Economics.
In his spare time, Gilbert plays basketball and badminton, and enjoys discovering new music – especially progressive rock.
Katherine Ovadia
LinkedInKatherine is the Vice President of People for One Planet Group and its subsidaries.
Katherine has a strong background in recruiting, people development, and employee relations, having worked in the sector for over 20 years. Prior to One Planet Group, Katherine held HR positions at a boutique software company in San Ramon and at Accenture, a Fortune Global 500 company. Katherine holds an MBA from the Wharton School.
Outside of the office, Katherine is an active board member of her daughter's competitive synchronized swim team. She and her family live in the Bay Area.
Doug McKellar
LinkedInDoug is the Senior Vice President of Client Success for Buyerlink. His focus is on building strong partnerships with clients, understanding their goals, and delivering tangible results.
Prior to joining Buyerlink, Doug was an accomplished Vice President of Sales with a proven ability to drive organizational change and business transformation. Having worked for large digital marketing organizations, he brought to Buyerlink over 15 years of demonstrated success leading high-performing teams. While experiencing many career highlights, Doug is most proud of developing future leaders and watching their continued career trajectory and success.
Outside of work, Doug is an avid sports fan and is also actively involved in coaching various sports teams. He enjoys travelling and always looks forward to escaping the Canadian winter to warm destinations with his wife, daughter and son. Doug and his family live in the Greater Vancouver, Canada.
Kinsey Jackson
LinkedInKinsey is the Vice President of Home Services and Appointment Marketplace at Buyerlink.
Kinsey has spent the last 15 years helping small businesses grow. From COO of one of the nation’s top deal sites, to CMO of a blockchain technology company, to a dual role as the VP of Marketing & the VP of Client Success for a digital marketing agency, she’s been lucky enough to wear multiple hats, achieve phenomenal growth, and work with incredible people.
Kinsey has extensive experience in digital marketing, product development, content creation, lead generation, and sales enablement. Her strengths lie in strategy, organization, execution, and optimization. Over the years, her greatest sense of fulfillment comes from building teams, mentoring employees and creating environments conducive to job satisfaction and growth. She loves the “Go-Giver” mentality and strives to embody it in all of her interactions. Kinsey holds a BS in Business Marketing from the University of Utah.
Above all, Kinsey is a mom to 5 incredible daughters. While time for hobbies can be hard to come by, she enjoys working out, reading, watching her kids play sports, and going to an occasional concert.
Erin Spurling
LinkedInErin is the Vice President of Emerging Markets and Call Marketplace at Buyerlink.
A seasoned professional in the digital marketing arena, Erin embarked on her career journey in South Africa as a project manager before transitioning to a full-service marketing agency in her home country of Canada. A decade ago, she discovered her passion for performance media, leading her to contribute significantly to the success of RingPartner, a prominent pay-per-call network, over the past seven years.
Erin’s leadership philosophy revolves around cultivating empowered and accountable teams, and she takes immense pride in witnessing the growth and success of her fellow team members. Her enthusiasm for strategic challenges drives her towards new projects where she can flex her strategic muscles and navigate uncharted territories. An eternal optimist, she firmly believes in finding solutions for every problem, bringing a positive and solution-oriented mindset to the ever-evolving digital marketing landscape.
In her free time, Erin enjoys beekeeping, being in nature, writing music with her husband, and spending time with her all-boys family of five.
Dan Ingle
LinkedInDan is the President and COO of Buyerlink, where he oversees the company's business performance and operations, including sales, product, and marketing. Previously, he served as the President and COO of AutoWeb, a subsidiary that operates independently while being owned by Buyerlink. His strategic guidance over the years has helped solidify AutoWeb’s market position and drive its operational success.
In his 30-year career, Dan has served in several operations and technology leadership roles within Cox Automotive, Kelley Blue Book, and Capital One. Most recently, he was responsible for international business development at Cox Automotive, leading the global expansion and in-market operation for the Kelley Blue Book and AutoTrader brands. Dan’s tenure in international resulted in business launches in China, Brazil, Australia, Portugal, and the UK. Prior to Kelley Blue Book being acquired by Cox Automotive in 2010, Dan was a leader in the transformation of the 80-year-old organization from a legacy print publisher to a data and analytics-enabled market leader. After several years as a consultant,
Dan got his start in the automotive industry as a technology and data leader for a direct-to-consumer lending business, PeopleFirst.com, which was acquired by Capital One in 2003.
With most of his career spent in California, Dan now resides in the mountains of northern Utah with his family. When time permits, he enjoys outdoor activities like skiing, mountain biking, and trail running in the abundant fresh air.
Bita Milanian
LinkedInBita Milanian is the Head of Communications & Public Relations at One Planet Group, where she leads the strategic development and execution of communication initiatives that enhance the organization’s global presence and brand reputation. With an emphasis on strategic partnerships and stakeholder engagement, Bita is responsible for shaping the narrative across One Planet Group and its subsidiaries.
Bita transitioned to One Planet Group following a notable career in the telecommunications and technology sectors. She previously served as the Senior Vice President of Global Marketing at Ribbon Communications, where her leadership in rebranding efforts, mergers and acquisitions, and global communication strategies significantly expanded the company’s reach and influence.
Originally from Iran and a former refugee in Germany before immigrating to the U.S., Bita has called Los Angeles home for over 35 years where she lives with her husband, Bruce. She is deeply committed to her family, including her five grandchildren. Beyond her professional endeavors, Bita is passionately involved in cultural and artistic initiatives, actively contributing to community and cultural organizations.
Jina Yoon
LinkedInJina is Vice President of Affiliate Marketing at Buyerlink, where she oversees all aspects of the leads business. She works with various internal teams and external lead providers to deliver high quality leads to our partners.
Before her role at Buyerlink, Jina joined AutoWeb in 2000, then known as Autobytel, and has held various positions across the organization including roles in sales and dealer operations, client retention, sales analysis, market representation, and finance. She began working with automotive dealers when buying a car on the internet was in its infancy. Over the years, Jina has been privy to the many innovations and changes that the automotive industry has seen in the adaptation to technology and consumer trends. She has a BS from the University of California, Irvine and a MS from the University of Pennsylvania.
Outside of work, Jina enjoys the outdoors – backpacking, climbing, and hiking - and has recently learned how to ski. Her favorite trip to date has been rafting through the Grand Canyon. She also plays the piano and drums and is learning how to play the guitar.
